Rethinking mass tourism

Rethinking mass tourism

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Vainikka, Vilhelmiina
Rethinking mass tourism. Professional discourses of contemporary mass tourism and destinations
Pohjois-Suomen Maantieteellinen Seura
Nordia Geographical Publications 44:2
Oulu 2015,


Mass tourism is a concept that has been used for decades in academic and public travel discussions, and thus it serves a purpose. Mass tourism is often used to refer to the early phases of air-based mass tourism since the 1960s, concerning the remarkable growth in tourist numbers, democratization of tourism, standardization of products and societal transformations. The thesis contributes a conceptualization of mass tourism by addressing the academic discourses of mass tourism and discursive practices of professional social groups.


ISBN 978-952-62-0840-4
ISSN 1238-2086